Tuesday, August 20, 2013

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Time for a New Definition of SEO

The way we market, sell and deliver SEO services has undoubtedly changed. Google's algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as well. View.....



Small Business SEO Tactics: Risk vs. Security

With content marketing gaining momentum in 2013, there are many cries that the "new" SEO is really no different from old SEO, it's just better quality and en vogue. This may be true, but there's no denying that Google has made several significant changes to their algorithm in 2013 and, most recently, updated their Webmaster Guidelines. View.....


12 Ways to Optimize Press Releases & Avoid Google Penalties

Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists.
It's true: the world's largest search engine called links in press releases "unnatural" and is mandating nofollowing them. What does this mean to organizations using press releases to gain digital visibility in search and social?View.....


How to Train a Link Builder From Scratch

Over the past few years I've helped train more than 60 link builders, almost all of whom didn't know the first thing about building links. Most of them had very little, if any, SEO knowledge either. That was our intention though, as we have a specific way of doing things.
Although having more experienced people could provide some great new ideas and proven tactics, sometimes training people from scratch is better because they have no preconceived notions.
From what I've learned with my link builders, there are a few signs that someone will be fantastic at the job:
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